Rocawear Clothes - Today's Hot Fashion

By Julian Kwandez

Rocawear is an urban clothing empire that has rocked the fashion world for over a decade. The brand represents a global lifestyle that was launched off the astonishing success of Shawn "Jay-Z" Carter. His popularity as an artist was conducive to Rocawear's appeal to the urban audience.

The Rocawear clothing line is now an urban fashion empire that has been grown for over a decade. The company initially spearheaded the domestic urban customer but the brand has pushed far beyond the urban market core and out to international borders.

The company has offices in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea. Rocawear clothes has enlarged its brand to develop children's lines, handbags, belts, big & tall, headwear, jewelry, ladies intimates, men's loungewear, ladies shoes, watches and sunglasses.

Rocawear's growth and successes have been phenomenal. The company reflects the taste of today's urban fashion savvy consumers and has made its mark in hip-hop history by becoming one of the top destination brands by producing high quality designs at an affordable price. The focus of the company is to provide clear innovation in production, application and design of their products.

Jay-Z has joined the ranks of other hip-hop-moguls such as Russell Simmons, Dr. Dre and Sean "Diddy" Combs. He is the driving force behind Rocawear, Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films, and Armadale, a Scottish vodka distributed in the U.S.

Jay-Z also is a part owner of the New Jersey Nets NBA team. He co-owns The 40/40 Club, a New York sports bar, and has a line of Reebok sneakers called The S.Carter Collection. The sneaker collection still holds the record for the fastest selling Reebok shoe in history and made him the first non-athlete to have a signature line of sneakers. In addition to Jay-Z's acclaim as an entrepreneur, he received the GQ's International Man of the Year award.

Hip hop fashion has spread to include all cultures and styles. Now anyone can wear urban hip hop fashion and look good. So come take a look at some of the top urban brands and discover all the new fashions this year. - 29959

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