Awareness Of Supermarkets For Ethically Responsible Clothing

By Sarah J Jones

It is very common for workers to hide or cover up the original conditions of their work from people. Workers at Tesco and Asda do the same thing just because they are scared of getting fired. After investigating the factories that produce low cost goods for supermarkets, it was discovered that the workers are treated with inequity and not provided with good working rumeneration.

When Tesco reduced the price of around 700 clothes in order to fight competition, the investigation about workers situation was conducted. In this all factory, owners were asked questions as to how they will manage this. Upon this, the representative of the Clean Clothes Campaign n UK, Sam Maher informed that supermarkets such as Tesco and Asda are giants of the market, and have a huge buying power. Instead of using their power to drive down prices, reduced production hours they can help in improving working conditions for labours, because if they reduce prices, the burden comes on to factory owners who then pressurize workers. Hence, the consequences of lowering prices have to be dealt by the poor workers who just want to retain their income.

The Investigation was conducted in 30 manufacturing units across Sri Lanka, India, Thailand, and Bangladesh, where 440 workers were interviewed. These workers make clothes for top ranking chains, Walmart (Asda), Tesco, Lidl, Aldi, and Carrefore. A large number of workers said that they mostly had to work overtime, and only few of the overtime hours were recorded, so they were not always paid for the long hours. Absences were almost forbidden, as pay was deducted if leave was taken, and holidays were non-existent.

When the investigation was completed, it was revealed to the public, which impacted the sales negatively of these major market leaders. However, Asda and Tesco were moved by this, and they acted to reverse their misconduct. Tesco began manufacturing it is own ethical clothing line where as Asda only sells t-shirts, which are of fair-trade.

Tesco brought a huge change in the supermarket trend by approaching the famous Izzy Lane brand, owned by Isobel Davies. These beautiful ethically responsible clothes use the wool of flock of sheep, which results in using the wool of the whole flock for one skirt only. Hence, this was quite costly for Tesco, but they had to take this step since they had become aware about Labour rights. However, Tesco also increased their prices since Izzy Lane tends to be expensive.

This major rise is a result of the consumer being aware about ethical clothes, and forced the supermarket, suppliers, and retailers to abide by the customer demand. Although ethically responsible clothes are expensive than the other clothes, customers do not mind spending their money on them.

All giant supermarkets were compelled to start ethically responsible clothing line, since customers have become aware, and alert about this term. Suppliers, retailers, and supermarkets noticed the demand in customers irrespective of these clothes being more costly than unethically responsible clothing.

Among stores that produce ethical clothes, Emma Watson, famous for her part in the Harry Potter series, has come up with a clothing collection in collaboration with the People Tree. The People Tree line will open in 2010, and will present 26 varieties of styles for women, and 15 styles for men. The garments are made by people from Bangladesh, India, and Nepal, and will help generate income for the underprivelaged living there. - 29959

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