LRG Clothing | Hip Urban Fashion Streetwear

By Julian Kwandez

Brainchild of co founders Jonas Bevacqua and Robert Wright, Lifted Research Group Clothing (also known as LRG Clothing) is a company that originated out of Santa Ana, California. LRG clothing line represents a creative, independent, underground culture.

The LRG clothing brand is an outlet for emerging talent to be discovered and encourages others to express new ideas. The company supports causes that are geared to changing the world for the better.

LRG's unique branding includes the Cycle Logo (representing growth), the Number 47 Logo (the age of Jonas's mother when he started the company), the Giraffe logo (the symbol of elevation to see beyond the rest), and the tree logo (the roots symbolizing the underground inventive and tree represents the over ground effective).

LRG announced their women's clothing line, Luxirie, in 2005 which targets women in the eighteen to thirty age demographics. The launch of the Luxirie line took place in the United States and Canada in the fall of 2006. The designs cover several themes including Western, Urban, and military. Also in the fall of 2006 T-Moble launched a limited edition Sidekick designed by LRG. The device sported a green theme that featured all of the LRG logos.

In 2008, the House of Courvoisier teamed up with LRG for its "Find Greatness Within" campaign. As part of the campaign, Courvoisier and LRG created a co-branded retail experience called the "Pop-Up Shop" which features designs personally customized by Jonas Bevacqua. His designs are a reflection of the greatness that Courvoisier asks consumers to seek and find within themselves. The pop-up shops were also a showcase for Courvoisier's newest Exclusif. The shops were featured in five major U.S. cities, starting in Los Angeles, and then moving on to San Francisco, Houston, Miami and New York.

The Lifted Research Group clothing line includes hats, hoodies, jackets, polos, shorts, sweaters, tank tops and of course, their popular LRG T-Shirts. LRG clothes also makes novelty items like the LRG Kayo Corp limited edition skate deck, and an LRG hoodie that features an embroidered logo on the chest and a metallic tree logo. Some of the LRG clothes have colorful graphics or text silk-screened on them. The LRG Container Collection is bags that come in different colors. - 29959

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